Online Catalog

Online Catalog 2018-02-13T16:32:16+00:00

Increase your Sales with the Online Catalog

Online Catalog
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The SMO Online Catalog offers the full, up-to-date catalog on the web. Your company name and logo appear on every screen, making it your own personal internet catalog. The powerful search engine makes it easy for your customers to place orders online safely with our secure shopping cart. The site’s password protected Content Management System allows you to pick your orders, find supplier information, discounts, and customize your online catalog.

Your company can get started TODAY at a fraction of the cost of creating your own catalog site! Your company can be online and ready to start receiving orders within 3 or 5 days of signing up!

Online Catalog
Demo Online Catalog

Your Online Catalog comes with…

Flow Chart of an Online Order

Online Catalog
Download Flow Chart PDF

Order Your Online Catalog Now

For the low Monthly Fee of $59.95 and a one-time Set Up Charge of $195.00
In 2-3 working days we’ll have your site up and ready to take orders.

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Complete the pdf form and fax it to us at 800-262-4535 and e-mail your header file.

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  • Process mail list:  $70.00
  • Ink jet addresses to the cover:  $75.00 fee + $42.50 per thousand books. (This is in addition to your $75.00 catalog imprint charge)
  • If a mailing panel is not available on the back cover, Ripon will need to use a carrier card and shrink-wrap the books for $100.00 and Ripon will use their mailing permit.

Email your mailing list to


  • The Z catalog weighs less than 1 lb. and therefore is less expensive to mail.
  • The H book weighs more than 16 oz., so the postage is based on zone pricing.  The farther the destination is from Ripon, Wisconsin, the more the postage will be.  

You can mail any quantity, but will receive better per piece postage rates when you mail at least 300 pieces.  Many times it will be cheaper to mail 300 pieces than it is to mail 292 pieces.  So if your list is close to 300 addresses, we would advise you to add names to your list.

Web Content Management System

Newly redesigned Content Management System

  • Each employee can have their own login and now can use the Forgot Password feature if they forget their password
  • Manufacturer by SKU allows you to easily search for the manufacturer and displays both the Catalog Price and your Dealer Cost for each item
  • Edit your company information – add or change an e-mail address, update payment methods you accept, or offer a discount on items in the catalog
  • Create announcements for customers who have signed up as members
  • Export captured customer email addresses for easy email marketing and communication
  • Change tax rates by state
  • Review all Contact e-mails and Catalog Requests from your customers in an easy to read log
  • View abandoned or saved Shopping Carts and Quote requests
  • Use Google Analytics to track your Online Catalog site activity
Customize Your Look & Feel

Unique Online Catalog Graphics


  • Choose from 3 new header styles and 3 layouts
  • Choose your site colors from an easy to use color chart
  • Expanded graphic choices including background color options, horizontal tab styles, bullet selections and you can even rename your product buttons
  • Move modules around to display the main catalog page information in the order that you want
  • New banner ad areas let you sell your services and even add links to the ad or collect customers’ email addresses
  • [Featured Products] tab is there to randomly display catalog items to your customers and you can add your own tabs with products you would like featured
  • [Best Sellers] tab displays items ordered from your Online Catalog site
  • Optional footer icons of LinkedIn, Facebook, Google+, Twitter and YouTube lets your customers view your company’s sites
  • Customers can share your product pages on social media like LinkedIn, Facebook, Google+ to name a few
  • You can create your own “pages” to display in the Customer Service tab, including an FAQs page
Power Search

SMO Power Search

Powerful Product Search Options

  • Customers can search by an item name, keyword or manufacturer using the [Power Search]
  • Not sure what you are looking for? The [Shop by Index] lists all the products available by item name
  • Departments now have sub-departments allowing your customers a more refined search results
  • Items with options are now listed as unique SKUs and any upcharges are included in the catalog prices
  • Filters above the catalog charts allow your customers an easy way to find the exact item they are looking for

See a Demo Search Results Page Here ›

Order Process

Redesigned Order Process

  • Safe shopping with secure 128 bit encryption
  • New Quick Order form makes placing orders fast and easy
  • Track how customers heard about you
  • An Order Confirmation is automatically e-mailed to your customer after they place an order
  • You get an email when an order is placed and you can reply to your customer with their order status, freight charges or tracking number
  • Your customers can create an account using the My Account feature and they can view their Order History, save Wish Lists, create an Address book to “remember” multiple shipping addresses, and even save Reminders that email them a message to reorder items
  • The password protected CMS (Content Management System) Order Detail includes your dealer cost as well as the selling price of each item
  • The new CMS lets you print a Manufacturer Notice with your customer’s order information to fax, or even e-mail to the manufacturer
Fully Editable Catalog of Products

Edit the Online Catalog content

  • Choose to display or hide manufacturers’ logos
  • Edit the SMO item details by adding additional descriptive copy, photos or even add YouTube videos
  • Add your own departments, manufacturers and an unlimited number of your own items to the Online Catalog
  • Hide SMO items from your Online Catalog that you don’t want to sell
  • Create your own Featured Item tabs and then add the items you want featured
  • Place items on sale with the sale price displayed in Red with the sell price crossed off in black
  • The new Dealer Cost price field now lets you change prices based on your cost
Customize Your Look & Feel

Responsive Web Design

Meet the growing demand for Mobile and Tablet users!

  • Your website will be device agnostic. It will look good on any device.
  • You’ll gain an immediate competitive advantage in Google’s SEO rankings over any competitor that does not have a mobile optimized site.
  • Future proof your business by becoming mobile and tablet friendly.
  • There will only be one site to manage, make your updates in one place and they will show on both desktop and mobile devices.