Get Started

Get Started 2018-02-13T16:32:16+00:00


Join the many SMO dealers across the country that have discovered how successful and profitable the SMO Program can be!

The SMO Catalog Program is the marketing tool to help you stay competitive. Increase your sales and profits – increase your market share. Offer your customers more products, over 30,000 SKUs with your own catalog. You work directly with suppliers for maximum discounts. No inventory investment required. Orders drop ship directly to your customer.

There is no charge to become an SMO dealer! All you need to do is order paper catalogs or the Online Catalog and complete a Confidential Dealer’s Credit Application.

CMS Login

Complete the Dealer’s Credit Application

Complete the online application today!
Or print the PDF, complete, and fax it back to SMO at 800-262-4535

Dealer’s Credit Application
Download PDF

Order Paper Catalogs

Spring/Summer & Fall/Winter Catalog Prices

Catalog Quantity H- Catalog
540 pages
Z- Catalog
308 pages
100-249 $2.55 each $2.19 each
250-499 2.45 each 2.09 each
500-1,999 2.35 each 1.99 each
2,000-2,999 2.32 each 1.96 each
3,000-4,999 2.28 each 1.92 each
5,000+ 2.24 each 1.88 each

Prices are FOB, Wisconsin, plus an imprint set-up charge of $75.00 per order.

Order Catalogs Online.
Click on the link below for a printed order form.
Just complete the form and fax it to us at 800-262-4535

Want a Sample Catalog?


Order Online Catalog

Low monthly fee of $59.95 and One-time setup charge of $195.00

All it takes is 2-3 working days,
and we’ll have your site up and ready to take orders!

Apply Online
Download PDF

Print / Complete / Fax / Email Header File

Fax your completed form to 800-262-4535

Request Info
Fields marked with an * are required


  • Process mail list:  $70.00
  • Ink jet addresses to the cover:  $75.00 fee + $42.50 per thousand books. (This is in addition to your $75.00 catalog imprint charge)
  • If a mailing panel is not available on the back cover, Ripon will need to use a carrier card and shrink-wrap the books for $100.00 and Ripon will use their mailing permit.

Email your mailing list to


  • The Z catalog weighs less than 1 lb. and therefore is less expensive to mail.
  • The H book weighs more than 16 oz., so the postage is based on zone pricing.  The farther the destination is from Ripon, Wisconsin, the more the postage will be.  

You can mail any quantity, but will receive better per piece postage rates when you mail at least 300 pieces.  Many times it will be cheaper to mail 300 pieces than it is to mail 292 pieces.  So if your list is close to 300 addresses, we would advise you to add names to your list.